ESSENTIAL BUSINESS CONCEPTS

Management literature is full with concepts that should help you run a business.

In this handbook we laser focus on a small number of concepts that we found are actually useful in the startup context.

Note that we are not the originators of these concepts.

All the important stuff that others have recognized and explained:

• Value

• Customer

• Willingness to Pay

• Market Size

• Product-Market-Fit (PMF)

• Econimics of Scale

• Business Model / Value Capturing